Activists targetted Gucci Christmans Tree in Milan. A video posted online by Italy’s daily Corriere della Sera shows onlookers heckling, demanding the activists to stop, until the police arrived.
The newspaper stated thaclimate activists issued a notets, allegedly promoting the “Fondo Riparazione” campaign, asking the government to issue a fund of 20 billion euros to repair the damage caused by the climate changes “that are destroying our lives.”
They targeted Gucci, stated the daily, reporting their note, in protest against “a company with sales of 10 billion euros per year that donates 1 million euros in charity [initiatives] and at the same time continues to fuel a system of luxury and consumerism that is decreeing our death sentence. The Gucci tree is not only extensively criticized but is a symbol of a totally unsustainable lifestyle,” and is “scandalous in light of the economic gap in Italy.”
The group urged the city of Milan to dedicate the location in the Galleria to “social or educational initiatives” for the country rather than granting it to an international luxury group that “this way fuels the empty dream of consumerism.”
