Crown by Cj Hendry, Photo: Phillips

Phillips Readies for Groundbreaking New Digital Platform

Phillips launches Dropshop, a digital platform offering limited-edition releases of primary market art and objects in partnership with the artists.

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Dropshop, a digital platform offering limited-edition releases of primary market art and objects in partnership with the artists, collaborators, and brands defining contemporary culture. Dropshop is the first and only platform in the international auction sphere that partners directly with working artists, disrupting the traditional, long-held dynamics between the primary and secondary markets. Phillips will collaborate with partners on every step, from conception and curation through to fabrication and promotion. Items are available for a limited time through a “buy now” ecommerce model at dropshop.phillips.com. Offerings are exclusive to Phillips’ Dropshop; once they’re gone, they’re gone.

The aim is to modernize the collecting experience in the spirit of Phillips’ ongoing commitment to modeling market change, continued digital innovation and creative incubation.

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Regularly scheduled ‘drops’ act as a dedicated digital space for artists to directly engage with audiences and collectors around the world in a way that is distinct to Phillips. Further demonstrating Phillips’ commitment to artists working today, works purchased in Dropshop and subsequently resold in a Phillips auction or exhibition will earn the artist a resale royalty commission, enabling creators to participate in the secondary market success of their work. No other house has made this level of commitment to Contemporary artists or makers working today.

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